Economics
The Undercover Economist
Author: Tim Harford
Level: IGCSE and AS
THE UNDERCOVER ECONOMIST is a fresh explanation of the fundamental principles of the modern economy, illuminated by examples from the streets of London to the booming skyscrapers of Shanghai to the sleepy canals of Bruges. Leaving behind textbook jargon and equations, Tim Harford will reveal the games of signals and negotiations, contests of strength and battles of wit that drive not only the economy at large but the everyday choices we make.
A History of Economics: The Past as the Present
Author: John Kenneth Galbraith
Level: AS / A2 and confident IGCSE students
From Aristotle's ethical judgements on slavery and usury, through the pre-revolutionary French philosophers in defence of agriculture, Adam Smith on early capitalism and Marx's reaction to it, the birth of the welfare state, the Keynesian Revolution and on to the controversial ideas of Milton Friedman, this book puts economists and their ideas in the life of their times and it shows how some of those ideas shape not only our present but our future too.
Stanlake's Introductory Economics
Author: G.F. Stanlake
Level: AS / A2 and confident IGCSE students
A popular alternative to the standard text books for both AS/A2 and IGCSE
|
Business Studies
The Complete A-Z Business Studies Handbook
Author: David Lines, Barry Martin and Ian Marcouse
Level: AS/A2 and confident IGCSE students
A superb, tried and tested, revision aid. Can be used for all the tests and exams on both A level and the IGCSE course
GCSE A-Z Business Studies Handbook
Author: Arthur Jenkins
Level: IGCSE
As above but with a focus on the IGCSE course
Business As Unusual
Author: Anita Roddick
Level: IGCSE and AS/A2
Dame Anita Roddick is one of the world's most outspoken, controversial and successful entrepreneurs of the age. Business As Unusual charts the story of Roddick and her company The Body Shop, through all the highs and lows since 1990. Roddick tackles a wide range of personal and political issues from self-esteem, to human rights abuses associated with globalisation and offers her own vision for dealing with the demands of an ethical economy.
Media Monoliths: How Great Media Brands Thrive and Survive
Author: Mark Tungate
Level: IGCSE and AS/A2
This new and easy to read book explores the marketing strategies that have enabled brands like CNN, The Times, MTV and Vogue to thrive and survive.
The machine that changed the world
Authors: James P. Womack, Daniel Roos, Daniel T. Jones
Level: AS/A2 and confident IGCSE students
A very readable and well researched book that explains how the automotive industry has developed from a 'craft industry', through 'mass production', into the 'lean enterprises' that will dominate the industry of the future. This book has become a classic and was the first to coin the phrase ‘lean production’ that is used in the As/A2 syllabus. Read it this year and find out why Toyota is set to pass General Motors as the world’s biggest car maker…
|
